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UX Writing for LazyCard

LazyCard was a credit offering in the form of a physical and digital card, launched by LazyPay near the end of 2021

📓 Project Brief

Review and rewrite copy for the existing LazyCard app flow

⏳ Duration / Size

4 days / M

👩‍🔧 My Role & Team

As a newly joined UX Writer, my first project in the company was to review copy for the new LazyCard feature

🧑‍🤝‍🧑
Understanding Users

Back in March 2020 LazyPay had conducted an extensive persona study, where it was discovered that young Indians fell into 3 major persona types

Persona 1: Defender

Save for future. Defend the present.

Win steadily.

Grew up poor or middle-class. Fiercely protective of their progress.
Money is hard-earned. Would like to keep it safe.
They are focused on happiness from future stable status, rather than immediate happiness
i.e. Future lifestyle >> Experienced happiness.

Persona 2: Hedonist

Enjoy the present.

Grew up rich or upper middle-class. Comfortable upbringing.
Money is about the joys, everyday. Work to enjoy, not other way round.
They are focused on happiness of now, rather than sacrificing for some future
i.e. Experiencing happiness >> Future lifestyle

Persona 3: Attacker

Earn for future. Risk the present. Big wins.

Grew up middle-class. Confident about themselves.
Money is the goal. Job, skills, title all are means to end. They are comfortable with risk
They don’t want to risk to extent of being poor, but they also know best way to defend their worth is to attack, grow.
i.e. No risk = no returns

Among the 3 personas, Hedonists and Attackers are more likely to opt for credit cards, and hence are our target group for LazyCard. They are also comfortable with the term 'credit'.