UX Writing and UX Design projects
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Exploring expense management
An exploratory research-driven project to define terminology, information architecture and content strategy for a new expense tracker by LazyPay
Content review for LazyCard
Review of information architecture, content and microcopy for LazyCard
Content Strategy for Web
Set brand voice and tone, wrote UX microcopy and refined content for Crestech's redesigned website. In collaboration with DesignBrewery design studio.
Rewriting Emails for SpotDraft
Analysed and rewrote transactional emails for a legal contract management system
Microcopy for Lead generation
Designed the content for a lead generation modal dialog targeting guest users of SpotDraft
GoTribe — GoIbibo's Loyalty Program
Redefined the loyalty experience for GoIbibo users
Redesigned App home for GoIbibo
Also known as Project Lumos. Redesigned the app homescreen to incorporate modular elements for every stage of a user journey.
Case studies and design related articles
Using gender-neutral and inclusive language in your writing
How to make your content inclusive, and why it’s important
Case study: Where’s my trip?
How a few small changes can make a big difference to feature discoverability
Case Study: Making sign-ups seamless
Improving the sign-up experience on the GoIbibo mobile app
Basic tips for and what to keep in mind while designing UX Cards
The politics of pay transparency in design
Capitalist or communist — where do you stand when it comes to salary?