Hello, I'm Mohana.

I'm a writer pursuing the singular beauty of a few tangled words.

I'm also an introvert, a misanthrope and a recluse. But that doesn't stop me from working well with people. I love words, effortless experiences and intricate stories. I'm honest, driven, and I aspire to greatness.

Aren't you glad you've found me? Now just say: hello@mdas.co.in

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I help clients find clarity, brevity and charisma in their voice

Established a voice for SpotDraft, based on their brand identity, and rewrote all emails being sent to customers using simple & concise language.

Rewriting Emails for Spotdraft

UX WRITING | BRAND VOICE

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Helped the client find their brand voice, wrote UX microcopy and refined the detailed content for entire website

Content Strategy for Client Website

UX WRITING | BRAND VOICE

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Wrote UX Copy to convert guest users of SpotDraft, just after they used the platform to perform a task

Microcopy for Spotdraft's Lead Generation flow

UX WRITING

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I enjoy writing essays, blogs, case studies, and sometimes stories..

The politics of pay transparency in design

Design capitalist or communist — where do you stand?

Case Study: Making sign-ups seamless

Improving the sign-up experience on the GoIbibo mobile app

Using gender-neutral and inclusive language in your writing

How to make your content inclusive, and why it’s important

Case study: Where’s my trip?

How a few small changes can make a big difference to feature discoverability

Designing Cards

Basic tips for and what to keep in mind while designing UX Cards

4 must-have prototyping features for designers who value efficiency

Watch out for these in your tool, to keep your workspace and design processes neat and tidy

Trick Yourself into Getting Shit Done

How to actually finish what you start

Artificial Intelligence can Never be Truly Intelligent

Don’t call machines intelligent — at least, not yet

I've also volunteered my skills to raise money for a COVID-ravaged India

Social Media Content for #DesignUpForACause

Handled the entire social media content strategy for DesignUp 2021 - a virtual design conference that raised ₹70L+ for COVID Relief in India.

SOCIAL MEDIA | VOLUNTEERING

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From an engineer, to a designer, to a writer.

I believe it's never too late to start on a new journey. I even wrote a book about it.

Switching to a Career in UX Design

Tips for breaking into the industry with no formal design education
Real world, practical advice on what it's like to be a designer in corporate India
Only 37 pages of insight based on a UX designer's personal experience

Buy for INR 99

Revised edition coming soon!

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No spam, I promise. See Past Issues.

UX WRITING | BRAND VOICE

Rewriting Emails

Established a voice for SpotDraft, based on their brand identity, and rewrote all emails being sent to customers using simple & concise language.

Take a look

UX WRITING | BRAND VOICE

Website Content Strategy

Helped the client find their brand voice, wrote UX microcopy and refined the detailed content for entire website

Take a look

UX WRITING

Writing Microcopy for Lead Generation

Wrote UX Copy to convert guest users of SpotDraft, just after they used the platform to perform a task

Take a look