Hello, I'm Mohana.

I'm a writer pursuing the singular beauty of a few tangled words.

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  • Medium

I'm also an introvert, a misanthrope and a recluse. But that doesn't stop me from working well with people. I love words, effortless experiences and intricate stories. I'm honest, driven, and I aspire to greatness.

Aren't you glad you've found me? Now just say: hello@mdas.co.in

 
I help clients find clarity, brevity and charisma in their voice
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Established a voice for SpotDraft, based on their brand identity, and rewrote all emails being sent to customers using simple & concise language.

UX WRITING | BRAND VOICE

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Helped the client find their brand voice, wrote UX microcopy and refined the detailed content for entire website

UX WRITING | BRAND VOICE

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Wrote UX Copy to convert guest users of SpotDraft, just after they used the platform to perform a task

UX WRITING

 
I enjoy writing essays, blogs, case studies, and sometimes stories..
I've also volunteered my skills to raise money for a COVID-ravaged India
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Handled the entire social media content strategy for DesignUp 2021 - a virtual design conference that raised ₹70L+ for COVID Relief in India.

SOCIAL MEDIA | VOLUNTEERING

From an engineer, to a designer, to a writer.

I believe it's never too late to start on a new journey. I even wrote a book about it.
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Switching to a Career in UX Design
  • Tips for breaking into the industry with no formal design education

  • Real world, practical advice on what it's like to be a designer in corporate India

  • Only 37 pages of insight based on a UX designer's personal experience

Revised edition coming soon!

For updates on my work, curated articles and good reads, sign up for my very irregular newsletter.

No spam, I promise. See Past Issues.

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UX WRITING | BRAND VOICE

Rewriting Emails

Established a voice for SpotDraft, based on their brand identity, and rewrote all emails being sent to customers using simple & concise language.

 
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UX WRITING | BRAND VOICE

Website Content Strategy

Helped the client find their brand voice, wrote UX microcopy and refined the detailed content for entire website

UX WRITING

Writing Microcopy for Lead Generation

Wrote UX Copy to convert guest users of SpotDraft, just after they used the platform to perform a task

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