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Content Strategy for client's website redesign

Worked with Crestech, a testing services provider, with the support of design agency DesignBrewery, to create content and microcopy for their website redesign.

📓 Project Brief

Determine a brand voice, write microcopy and work on detailed content for entire redesigned website

⏳ Duration / Size

1 month / XXL

👩‍🔧 My Role & Team

As an independent content strategist, I collaborated with the  design agency and the client to develop their brand voice and website content

I created bold, crisp, concise content
The Research Process
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The details won't be shared here due to confidentiality reasons

Establishing Guidelines for Crestech's Voice

Based on brand identity and user research

We are
  • Knowledgeable

  • Friendly

  • Cool, calm, confident

  • Honest

  • Fun

We're not
  • Funny

  • Authoritative

  • Overly casual

  • Formal

  • Sarcastic

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Writing starts on wireframes
Behind the scenes
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Samples of how client inputs are transformed into readable content

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Clear, actionable navigation

CTA copy was consciously made descriptive and precise, sometimes aspirational with a trade off on length

avoiding vague terms like 'Learn more' or 'Continue'

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Managing remote collaboration

How iterations and sign-offs were tracked for such a large-scale project through asynchronous iterations

on Google Suite and comments

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Have a look at the final content below.

I've provided two sample pages - Home and About

Final Homepage
Final About page
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Thanks for reading!