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Content Strategy for client's website redesign
Worked with Crestech, a testing services provider, with the support of design agency DesignBrewery, to create content and microcopy for their website redesign.
📓 Project Brief
Determine a brand voice, write microcopy and work on detailed content for entire redesigned website
⏳ Duration / Size
1 month / XXL
👩🔧 My Role & Team
As an independent content strategist, I collaborated with the design agency and the client to develop their brand voice and website content
I created bold, crisp, concise content
The Research Process
The details won't be shared here due to confidentiality reasons
Establishing Guidelines for Crestech's Voice
Based on brand identity and user research
We are
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Knowledgeable
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Friendly
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Cool, calm, confident
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Honest
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Fun
We're not
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Funny
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Authoritative
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Overly casual
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Formal
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Sarcastic
Writing starts on wireframes
Behind the scenes
Samples of how client inputs are transformed into readable content
Clear, actionable navigation
CTA copy was consciously made descriptive and precise, sometimes aspirational with a trade off on length
avoiding vague terms like 'Learn more' or 'Continue'
Managing remote collaboration
How iterations and sign-offs were tracked for such a large-scale project through asynchronous iterations
on Google Suite and comments
Have a look at the final content below.
I've provided two sample pages - Home and About
Final Homepage
Final About page
