I'm a Sr. UX Writer at LazyPay, PayU Finance, and based in Kolkata, India.
From engineering, to design, to writing, I have 7+ years of experience in digital products.
UX WRITING | BRAND VOICE
Established a voice for SpotDraft, based on their brand identity, and rewrote all emails being sent to customers using simple & concise language.
Helped the client find their brand voice, wrote UX microcopy and refined the detailed content for entire website
Wrote UX Copy to convert guest users of SpotDraft, just after they used the platform to perform a task