Hello, I'm Mohana.

I'm a writer pursuing the singular beauty of a few tangled words.

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I'm also an introvert, a misanthrope and a recluse. But that doesn't stop me from working well with people. I love words, effortless experiences and intricate stories. I'm honest, driven, and I aspire to greatness.

Aren't you glad you've found me? Now just say: hello@mdas.co.in

 
I help clients find clarity, brevity and charisma in their voice
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Established a voice for SpotDraft, based on their brand identity, and rewrote all emails being sent to customers using simple & concise language.

UX WRITING | BRAND VOICE

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Helped the client find their brand voice, wrote UX microcopy and refined the detailed content for entire website

UX WRITING | BRAND VOICE

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Wrote UX Copy to convert guest users of SpotDraft, just after they used the platform to perform a task

UX WRITING

 
I enjoy writing essays, blogs, case studies, and sometimes stories..
I've also volunteered my skills to raise money for a COVID-ravaged India
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Handled the entire social media content strategy for DesignUp 2021 - a virtual design conference that raised ₹70L+ for COVID Relief in India.

SOCIAL MEDIA | VOLUNTEERING

 

From an engineer, to a designer, to a writer.

I believe it's never too late to start on a new journey. I even wrote a book about it.
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Switching to a Career in UX Design
  • Tips for breaking into the industry with no formal design education

  • Real world, practical advice on what it's like to be a designer in corporate India

  • Only 37 pages of insight based on a UX designer's personal experience

Revised edition coming soon!

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